Nike. Aka the goddess speed, strength, victory and retail earnings. Beyond the unparalleled brand value, Nike is uniquely well-positioned in the “ecosystem” influencing consumer buy-in.

Their goldilocks-level investment (not too much, not too little) in technology, partnerships and community leadership will lead to both short term sales and long-term brand value.

To be honest, this was chosen as a stonk because of how on-brand and well-executed their collaboration with NYC Parks and Recreation is shaping up to be.

In terms of technology, Nike has invested properly in connected health-tracking/wellness - with their own app and Nike+ technology but also, importantly, in terms of compatibility with others providers (e.g. Apple Watch). Nike also utilizes new technology for in-store operations to make the customer experience more seamless and personal.